As the competition evolves in the world of video platforms, the competition among the actual videos is also growing and video SEO is a must.
However, the same tweaks and tricks you learned to boost your website and blog rankings don’t hold true to web video.
Here are some tips to stand out amongs’t millions of hours of video:
1. Create a concise, descriptive title that accurately tells what is in your video. Use as many tags in your title as you can as well. For example, if you create a video that demonstrates the application of false lashes, then your title should read, “How to put on false lashes.”
2. Apply as many tags as possible relating to your content. Think about what your viewer wants to see. So, for our example you could tag it with false lashes, fake lashes, makeup, how to apply fake lashes, how to look beautiful, etc. You will also want to apply some generic tags because viewers may not be searching for something so specific. So, something like “beautiful girl” sounds silly, but it will draw in an audience.
As a publisher or Internet marketer, you are likely concerned with driving traffic to your site. And not just your YouTube videos. A quick solution for this problem is to upload the videos onto your site and then submit a video sitemap to search engines. You can learn about video sitemaps through Google tools.
Another concern you face is that by embedding your shared videos to your own site, your link juice will be sent to the hosting or third party site (Metacafe or YouTube) rather than your own. With this in mind, your video SEO strategy should include getting others to link directly to your site rather than to your content on YouTube.
If others are linking directly to your video hosting site, then you are losing out on link equity. which all too often discourages you from posting videos at all. So, when you post a great video, encourage others to link to your site when they want to share it.
The largest issue facing video SEO is the quality of content versus rankings. Search robots only have the ability to comprehend text, so they have no ability to determine the quality of video being published. In turn, video is ranked by the links to it and the content surrounding it (titles and tags).
This problem has plagued publishers for a long time. But some real solutions are now in place. YouTube now has the ability to place captions on its videos. Also, the video’s transcription can be placed on its timeline. This allows users to search for a specific portion of the video. Search bots are able to mull over and index the content, allowing the actual content in your videos to count toward rankings.
Speakertext is another new innovation to help video SEO. It uses a similar platform as YouTube’s transcript-to-video, but further empowers publishers with a concept called “QuoteLinks”.
Essentially, once you “speakertext” your video, you can embed it along with transcripts on your website. Visitors can copy a selection of your transcript and paste it on their own site or blog. This adds a link to the exact moment in your video when this quote appears. This link goes directly to your site rather than the video hosting site.
Video SEO Future
Video SEO is finally letting go of its childish ways and maturing with the rest of the web. New platforms like the Android and iPad have huge indications for what’s store as far is video SEO in the future. Soon we may see videotext mapping and even video editing in the SEO future.
If you would like some more in depth info, go and check this out