Website Traffic, Must Have It!!
Pay per click or PPC is a model where you pay advertisers according to the number of clicks they generate this then gives you website traffic. The concept is very simple, you use Google AdWords (http://adwords.google.com/) or any other PPC software and become a member.
You then submit the URL to them that you want to promote. The PPC service will find other website owners on the Internet that are interested in promoting your URL They will place your URL on these sites in the form of an advertisement and whenever any person clicks on them, you pay them.
Many services also provide a Pay per Sale model (PPS) where you pay only when a sale has been made. There is also a Pay per Lead model (PPL) where you pay when the visitor takes some kind of action such as providing their email id, which then becomes a lead. All of these can generate large amounts of website traffic.
If you haven’t tried out PPC yet, you are missing the number one traffic generation method which most marketers are using to drive website traffic
The following is a list of other PPC software applications that you can use instead of Google AdWords.
Yahoo! Campaign Optimization
(http://searchmarketing.yahoo.com/) MSN AdCenter
Atlas Search (http://www.atlassolutions.com/services_search.aspx/)
Search engine optimization, abbreviated as SEO, has been a buzzword in the Internet marketing world for a lo n g t im e now. Basically it means making a website searchable by the search engines. Marketers look at optimizing their websites with regards to one of three major search engines – Google, Yahoo! Or MSN.
Out of these Google is the most popular a n d m a r k e t e r ’ s s e o t h e r e p a g e s f o r t h e m . Since Google is a context based search engine (which means it ranks content-rich websites higher than others), marketers use the following methods for improving their PageRank on Google:-
They research keywords and use them in their content. Google ranks websites based on the number of currently popular keywords that it contains.
Apart from keyword optimization, the overall content matters too. There must at least 250 words of content on a webpage for it to be considered by Google.
The content needs to be regularly updated too. Google is looking for content that provides value to the reader. Content that keeps changing is looked upon as dynamic content that Google knows visitors like.
All methods of traffic generation are SEO methods actually. The reason is search engines like Google keep a watch on the popularity of websites. According to them, if a website is visited more, it contains good value. T h e r e f o r e , websites that generate traffic automatically end up with better rank on the search engines. We will be learning many more SEO methods in the course of this eBook.
Blogs and Forums
Though blogs and forums are different from each other, there’s one thing that’s common between them. Both of them allow visitors to post comments. That is the reason why they have become interactive tools for the marketers of today.
Many marketers start blogs of their own and make a post about their industry or even about their own product. They then put the link of their business website in the post or below it. Visitors read the post and may click the link. Therefore, blogging is a good method of traffic generation.
It is not necessary for you to have your own blog to market t o c u s t o m e r s . If you want to make your own blog, software such as Blogger and WordPress can help you. You could even visit blogs and forums of other people that are active on the Internet and make your comment on them. Even these have the same result; you get people coming in through your promoted link.
Submitting articles for website traffic is a method that has been around since the beginning of Internet marketing and it is still going great guns. The fact that websites like Google rank content-rich websites better is what consolidates its position.
The concept is simple – you write a keyword rich article and submit it to various article directories. You are given a bio box at the bottom of the article where you can put in your business’ name, with the link of the website that you want to promote. You can also put in a brief description about yourself in this box.
People search for articles based on keywords and get to your article, if they like your article t h e y will click on the link to get more information. This is how you get website traffic through article marketing.
The following is a list of some very good article marketing directories:- Ezine Articles
Article Marketing Directories
Go Articles (http://www.goarticles.com/)
(http://www.articlesbase.com/) Article City
You can submit the same article on several of these directories, which is what many marketers do. The best way, of course, is to make a little variation in the articles when submitting to each directory so that they look different. Article marketing is slow, but once momentum builds can lead to large amounts of website traffic.
You can do this with software known as content spinning software. This software can produce variations of an article so that they are not rapped on the knuckles by search engines for duplication. However, since the quality of spun articles is not good, you will need to do some manual editing once they are spun.
The following are two popular content spinning software applications that some top
Internet marketers use:-
Traffic exchange programs are places where you can submit your website link. These are normally membership sites and all members will submit their own links. The idea is to promote each other’s links as though this is a giant affiliate program, where every website owner is an affiliate of the other.
The direct benefit is that there is a whole army of people promoting your website and not just you, which means that you get some great publicity. And this in turn leads to website traffic.
There are free traffic exchange programs where you can submit the link of your website for free, only in exchange for promoting other website links. These exchanges can result in massive website traffic.
You might ask how this is beneficial to the website submitters since you have clicked on the links without any intention of buying anything. Actually, it still works, because you are trafficking the site. This makes the search engine think that the website is popular and it gives the website a better rank.
The following are some popular traffic exchange sites:-
Traffic G (http://www.trafficg.com/)
Web Traffic Genie
(http://www.webtrafficgenie.com/) Easy Hits 4 U
Click Thru (http://www.clickthru.com/)
(http://www.trafficswarm.com/) Link Referral
Link exchange programs
Link exchange programs are just what their names indicate. Website owners promote each other’s links on their sites. This is similar to traffic exchange programs in that many people come together to promote each other’s websites. But the difference lies in the way this promotion is done. In traffic exchange programs, the link promotion is done on a separate website directory. However, in link exchange programs, the promotion is done on the websites of the participants themselves.
Link exchange is done through text as well as banners. The people who want to promote their sites make their links available in the form of HTML codes or banners. These are then picked up by other webmasters and promoted on their sites.
The main intention is to get as much visibility as possible. A s more people begin clicking on the ads, the SEO of the link automatically increases and still more people come in. Like many other SEO methods, implementing a suitable link exchange program helps you to get more website traffic.
You need to be careful though submitting to a low ranking website will do nothing to your PageRank. Similarly, you should not accept sites that are very low in status than yours. This will adversely affect your own PageRank.
Email marketing is based on lead generation. Leads are people who have submitted their email addresses to download an eBook or subscribing to a newsletter, etc. –The email id is called as the lead. The collection of all these people is known as the list.
The actual process of email marketing involves sending informative content through email to the people on your list. The emails have to be content-rich, providing them something of value and very subtly o f f e r i n g t h e m s o m e t h i n g t o b u y .
Email marketing brings in a lesser flow of traffic than other methods generate. Despite that, marketers use this method prominently. The main reason for that lies in the fact that the low traffic brought by this method is all targeted traffic.
But, the success of this method lies in your email. You have to take care that you provide something of immense value that these people can use. These can be:-
Some latest news about the industry
An easier way to do ordinary things related to the niche
A set of tips, pointers or guidelines
A short but effective how-to guide
Directions for getting freebies and discounted offers within the niche
Success stories of other people
… and so on. People are looking for such information on the Internet anyway. When you send this directly to them in their inbox, your credibility increases. Not only do you get traffic, but you also get repeated traffic and conversions.
Social networking has become immensely popular r e c e n t ly . Everyone from freckle-faced teenagers to octogenarians are using these sites and are spending a lot of time on them. As a marketer, you just cannot avoid the potential of these websites in getting traffic.
One reason why social networking works as a method of traffic generation is that you can find people with various interests here, and most of them make their interests known through their profiles.
Many so cia l networking websites are searchable through meta tags, which are nothing but specialized keywords. Therefore if you have a business of selling a gardening product, you could easily put ‘gardening’ in the search bar of a social networking site and very soon a list of all the people who have listed gardening as a hobby in their public profiles will show up. Then you can send a bulk email to all these people speaking about your product and can even give them your business link to visit.
Do you realize what is happening here? You are marketing directly to people who are interested in gardening, which increases your traffic conversion rate quickly. Social marketing is a fast – almost instantaneous – method of getting traffic. People usually constantly monitor their social networking profiles.
The following are three of the most popular social networking sites that
Internet marketers use. Do you have profiles on them already? Facebook
This is not the end. There are various niches here such as video sharing sites, photo sharing sites and several others like that which belong to a special niche of services. We will speak about them later in this eBook.
Video sharing has becomes a r e a l l y formidable method of traffic generation especially after the unbelievable popularity of YouTube. (http://www.youtube.com/). Today, there are several other wannabes that are in the YouTube mould, but for a marketer, video sharing has become synonymous with YouTube marketing.
The concept is simple again. You make an interesting video about some interesting aspect of your product and then post it on YouTube. With its millions of viewers per month, you can be sure that your video will be watched m a n y times. If your video is good, you can draw visitors from your video to your website directly.
YouTube is built for marketers. It has a unique feature in which you can insert a website link into the video itself and make it clickable. Also, you can improve the prospects of your video through content. YouTube allows meta tag descriptions, which means great SEO and also has content such as headlines which again you can h e l p w i t h SEO. Also YouTube is a Google subsidiary and so it uses the amazing Google search engine.
YouTube is also a social networking site. You can c r e a t e your account there and comment on videos. This means people get to talking about your video and product . This leads to another awesome aspect of traffic generation, known as viral marketing.
Despite the fact that podcasting has been around for some time now, not a l o t o f marketers are using it which works to your advantage.
Basically, podcasting is like having a radio channel of your own on the Internet. You do not have to bow down to any rules and regulations because none apply.
So why are these people hot traffic for you? The reason behind this is that podcasting works only for people who have subscribed to your RSS feeds. When you put up an audio segment, those audio files automatically get downloaded to the audio devices of the people who have subscribed to the feeds.
You need special software to create a podcast. This software is simply known as podcasting software or a podcasting mixer. Basically it is a tool that converts an audio file into a digital file that can be downloaded over the Internet. The following is two of the most popular podcasting software:-
Feed for All (http://www.feedforall.com/)
Using podcasting sets you apart from the usual breed of Internet marketers. This is certainly a method that you need to seriously consider to improve your Traffic
So there you have it, put these traffic generation methods to use and watch your web traffic increase rapidly.